Summary of Experience
Passionate, driven, senior-level communications professional with more than 18 years of progressive responsibility and leadership in all facets of corporate communications, internal communications, public relations, media relations, stakeholder engagement, event planning, project management, crisis management, branding, and social media. Career and personal traits include commitment, diligence and strong teamwork. Nationally accredited by the Public Relations Society of America (PRSA).
Corporate Communications, Internal Communications and Public Relations Experience
Senior Manager Corporate Communications - Del Monte Foods, Inc. (2023 – present)
Corporate Communications Manager – Del Monte Foods, Inc. (2019 – 2023)
Manager, Industry Communications – Almond Board of California (2014 – 2018)
- Managed strategic planning, research and analysis and execution for all reputation management, issues management and industry communications programs.
- Implemented and managed two annual program budgets over seven figures, including one direct report, two consultants and three agency partners.
- Developed educational materials, programs and tools, including how-to videos, print and digital collateral designed for the almond industry to continuously improve its farming and processing practices in priority areas.
- Changed the narrative around almonds and the drought.
Communications Manager – Oregon Dairy Products Commission (2010–2014)
- Led integrated communications initiatives that built brand image, reputation and achieved strategic business goals.
- Built effective crisis preparedness and issues management programs.
- Achieved significant return on public relations investment resulting in three-fold increase of media coverage and five-fold increase of community on social media.
- Increased network of advocates by initiating and developing a first-ever Dairy Farmer Spokesperson Network and Scientific Advisory Panel.
Marketing & Communications Assistant – Oregon Dairy Products Commission (2008 – 2010)
- Developed public relations materials that built awareness and established positive image.
- Coordinated and executed special events with multiple deadlines, budgets and vendors.
- Initiated and created early listening systems to monitor and anticipate change affecting stakeholders and industry.
PR Intern – Koopman Ostbo Marketing Communications (2008)
- Created public relations materials that helped achieve clients’ strategic business goals.
- Assisted with background research and promotional brainstorming sessions.
- Compiled and updated media lists and tracked media coverage for clients.
Marketing/PR and Administrative Assistant – Architects Barrentine.Bates.Lee (2007-2008)
- Designed and produced advertisements, letters, brochures, proposals and presentations.
- Assisted with contracts, research projects, programming, data collection and comparison.
- Coordinated staff, clients and consultants.
Education
- Accreditation in Public Relations (APR) – 2013
- B.A. Communications with emphasis in Public Relations and minor in Psychology – 2006
- Edward R. Murrow College of Communication, Washington State University
See Awards & Recognition . . .
for a sample of campaigns and tactics. Writing and work samples are available upon request.